Unshelved is now a registered trademark of Overdue Media LLC. It's been a long road. We started out as Overdue, then changed names when we encountered some (very funny) prior art when we were preparing our first book. We held a contest and recieved thousands of suggestions. We chose Unshelved and started the regisitration process. It's finished and now I begin the process of putting little ®s next to our name.