The Webcomicker writes about Unshelved:

Here's another nice newspaper style comic. And, in fact, I'm actually a bit surprised that Unshelved doesn't run in newspapers, because it's really not a part of the greater webcomics community, it's tone very closely mirrors newspaper comics, and the type of readers it appeals to are much more likely to read a newspaper than to read comics on the web. If I had to make a pick out of all the webcomics I read for one "most likely to succeed in newspapers", Unshelved would be it. As a side note, the weekly summaries of interesting books to read that Unshelved provides are really annoying me, because they're rekindling my love affair with books, and I simply don't have time to fall off that cliff again.

And indeed we did conceive Unshelved as a newspaper strip, but this whole webcomic thing really works for us. Here's hoping we really are bringing in unlikely readers to "the greater webcomics community," which could use all the new blood it can get.